According to Forbes, she’s more powerful than Oprah.
Much is said these days about Lady Gaga and her team’s marketing genius, as evidenced by her rapid ascent to the top of the charts, her incessantly played tunes, and her ability to license her brand. Regardless of your opinion of her, there is something to be learned from her marketing prowess, specifically her use of social media. From 10 million Twitter followers to GagaVille, she is a master at engagement.
Here The Next Web talks about the secrets to her success.