Someone had to do it..



Just too bad it wasn’t someone with better Photoshop skills


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IBM is suddenly an authority on fashion. Their first prediction? Steampunk will be all the rage in 2013

IBM has some kind of new analysis tool and they studied all the online ‘chatter’ and all the online ‘buzz’ the kids are creating, and came back with this conclusion: Steampunk will be the next major fashion trend of 2013 and beyond.

Unfortunately, there are a few things wrong with this conclusion.

1. Steampunk has already peaked. It was talked about in media (major and indie) around 2009-2010, made some inroads (Target sells Steampunk Halloween costumes) and has since died out in terms of any kind of mass exposure or interest.

2. Steampunk is an established subculture, and will likely stay that way. IBM found that most of the chatter came from those under 30, and on gaming sites. How would this then predict mass infiltration? If anything it shows that a large but very specific subset of people – gamers, fantasy fans, comic con attendeeds, etc. – are into this shit. These are not people who want mainstream exposure, and the mainstream is not dying to dress like a Victorian robot. Note: There are also thousands and thousands of people who think they are pirates. Or go to Renaissance Fairs. Or Burning Man..

3. IBM doesn’t understand young people, fashion or trends. Data analysis and technology cannot (and will not) ever accurately predict behavior, style or trends in fashion, art, music, etc. Just because people are talking about something, and are talking MORE about something than they did the year before, doesn’t mean that it’s a trend, and that even more people will follow suit. If anything, it means the trend is already on its way out. Trends may spread online, but they are born in the real world, by real people, who embody them in their real lives. Not their online lives. Not their avatars or personas. I don’t think IBM gets this.

By the way, their next prediction? Furries in 2015.

Link to their study HERE.

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Storm girls

Storm girls

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Duane Jackson: The Black Jeremy Lin?


Even if you’re not a sports fan, no doubt you’ve heard about Jeremy Lin, probably from your Asian friends on Facebook. Finally, an Asian who can play basketball! (Sorry Yao Ming). However, you probably haven’t heard about Duane Jackson. At least, not yet anyway.

Duane Jackson is an African-American college student from Lawrence, KS. What Duane has managed to do is both incredible and unprecedented: Duane has managed to keep a straight A average since elementary school, and is at the top of his class in both Science AND Math. In fact, he has the highest GPA at his entire school, a school that includes many Caucasians and Asians.

Yes, you heard me a right. A non-Asian student is as the top of his class, and is beating out Asians in both Math and Science!

While the mainstream media will no doubt be talking about Duane Jackson soon, you will probably mainly be reading about him from your African-American friends on Facebook. Watch out for various stories, photos and memes, with Duane doing everything from beating out Asian students in debates, to beating Asians in the science fair, to solving complex mathematical problems on the blackboard that no Asian student is able to do. 

Oh wait, you don’t have any African-American Facebook friends. Nevermind.


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Cloudy With a Chance of iMeatballs

Forrester predicts that the personal cloud will be a $12 billion dollar market by 2016, with 196 million U.S. consumers using a personal cloud service.

Kicking things off is the Apple iCloud, which relegates the PC to just another device and stores and syncs everything in the cloud, including music, photos, videos, files and apps. At launch, it will include nine apps with cloud components – iTunes, Photo Stream, Storage, iBooks, Backup, App Store, and all the MobileMe apps (Contacts, Calendar, Mail).

More from TechCrunch.

Forrester study.

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Lady Gaga – Social Media Superstar

According to Forbes, she’s more powerful than Oprah.

Much is said these days about Lady Gaga and her team’s marketing genius, as evidenced by her rapid ascent to the top of the charts, her incessantly played tunes, and her ability to license her brand. Regardless of your opinion of her, there is something to be learned from her marketing prowess, specifically her use of social media. From 10 million Twitter followers to GagaVille, she is a master at engagement.

Here The Next Web talks about the secrets to her success.

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So, um, I’m in the running to be PETA’s “Sexiest Vegetarian Next Door.” Vote for me plz! xx


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